Tracmaster Ltd Privacy Policy

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.tracmaster.co.uk (the “Site”). 

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

If you complete our online warranty registration form then any data you provide (name, address, phone, email etc) will be stored by us on our internal computer system. We refer to this information as “Warranty Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Warranty Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use the Warranty Information that we collect to keep a record of which products you have purchased from us, what the serial numbers are for these items, when you purchased the items, whether you purchased them directly from us or through one of our dealers or distributors, and when your warranty period will expire.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://thenai.org/about-online-advertising/faq/.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/adpreferences/ad_settings

- Google: https://adssettings.google.com/authenticated

- Microsoft/Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

- Twitter: https://twitter.com/settings/account/personalization

- YouTube: https://adssettings.google.com/authenticated

- Instagram: https://help.instagram.com/1415228085373580

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

USE OF DATA FOR TARGETED ADVERTISING

In addition to the purposes outlined above, we may use the personal information you provide to create targeted advertising audiences through services such as Google Matched Lists. This enables us to deliver more relevant advertising based on your preferences and past interactions with our site. By using our site and services, you consent to this use of your data.

YOUR CONSENT

By engaging with our site, purchasing our products, or using our services, you consent to our use of your personal information for targeted advertising, including the use of services like Google Matched Lists.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

16 OR UNDER

There is no age restriction on this Site, however we are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at marketing@tracmaster.co.uk or by mail using the details provided below:

Tracmaster Ltd, Units 6-7 Winterpick Business Park, Hurstpierpoint Road, Wineham, Nr Henfield, West Sussex BN5 9BJ, FAO Privacy Compliance Officer.

REVIEW OF THIS POLICY

We keep this Policy under regular review. This Policy was last updated in September 2024.

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Updated: 04/09/2024